Beer and Candy II
September 16, 2009
The best story about candy and prohibition is the tale of Leonard Schlitz. He came from a beer family. His uncle was Joseph Schlitz, the founder of the Schlitz brewery in Milwaukee, Wisconsin. And he got his start in beer, traveling the country as a Schlitz sales representative.
As he traveled the western states, he noticed something: people were drinking less beer. And they were eating more candy. A lightbulb went off. The future, Schlitz saw, was in candy.
Schlitz quit the brewery and struck out on his own. He took his capital and his experience and his connections and put it all into candy making.
What became of his candy factory we don’t know, but we have to wonder whether he ever experimented with beer-flavored lollipops.
Source: “From Beer to Candy,” International Confectioner Nov. 1915: 40.
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Entry Filed under: 1900-1920. Tags: alcohol, beer, prohibition, schlitz, wisconsin.
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