A Complete, Well-Balanced Diet
In 1951, food engineering was in its infancy. Imagination was the only limit to what the chemists might achieve. And what could be better than a candy bar that offered all the nutrition and sustenance of a complete, well-balanced diet?
Monsanto Chemical Co. thought it was possible. After all, they had already worked on emergency subsistence bars for the Army which were rough derivations from chocolate candy bars. The food scientists were learning the secrets of concentrated proteins, carbohydrates, minerals and vitamins. A Monsanto representative explained the principle:
It requires no great stretch of the imagination to foresee that with current knowledge already in hand … a tailor-made bar could be achieved which would sustain life for a long period of time with essential elements. A ’meat bar’ is already under investigation. Peanut bars, contributing a valuable source of protein, have already been in commerce for some time. … If properly qualified scientists, chemists, and food technologists directed their attention toward developing the kind of product necessary for human sustenance, I am quite confident that a tailor-made, approximately balanced candy bar can be achieved.
It’s probably a good thing that they decided to abandon this line of research. Imagine all those school kids opening their lunch boxes and pulling out “well-balanced candy bars.”
Wait, I err. In the twenty-first century, we can buy “well-balanced candy bars” at any grocery or drug store. They come in convenient and delicious flavors like chocolate almond and caramel crunch. Look for them under the wholesome sounding name of “meal replacement bar” or “protein bar.”
I do wonder what happened to the idea of “meat bars,” though.
Source: “Candy Bar to Equal Well Balanced Diet Seen in Near Future,” Candy Industry, 17 July 1951, p. 3