Intermission: Candy is Delicious Food

July 13, 2010 at 12:20 pm 5 comments

Feeling peckish between features at the drive-in? Head out to the snack bar!

This intermission short, circa 1950, reminds hungry patrons that “Candy is Delicious Food. Eat Some Every Day.” Which just happens to be a slogan that the National Confectioners Association came up with as early as the 1920s to promote candy eating.

For those of you under 30, a “drive-in” is an outdoor movie theater. You pull up your car to a pole that has a speaker on a long wire. You can hang the speaker off your window. In the waning days of drive-ins back in the 1980s, the sound was broadcast over FM radio. But the scratchy, tinny mono-phone sound of the window speaker is key for the full effect. Plus the steamed up windows.

Some of my best child hood memories are of piling all us kids into the station wagon in our pajamas and heading to the drive in, where we would play in the jungle gym until dark, then settle in to fall asleep while the movie played. I think this worked pretty well for my mom, too.

If you’re nostalgic for the full drive-in experience, or want to try it for the first time, head to Wisconsin this summer. The Hi-Way 18 Outdoor Theater just outside Jefferson has the real old-time deal, window speakers and all. Hi-Way 18 is going for the full nostalgia effect with a program of vintage intermission shorts including “Candy is Delicioius Food.” The ads are old, but the films are new releases. Now Playing: Despicable Me and Toy Story 3. Perfect movies to enjoy in your car on a hot summer night while you’re eating some delicious candy food.

Here’s the Hi-Way 18 lot during the daylight hours (from www.highway18.com).

Thanks to Beth Wheelock at GazetteXtra.com for breaking this candy story!

Entry filed under: Candy as Food, Candy Nostalgia, Marketing, News Briefs. Tags: , , , .

Building Summer Candy Business: Curtiss, 1919 Icy Hot: New Summer Candies, 1920

5 Comments Add your own

  • 1. Natalie J. Vandenberghe  |  July 14, 2010 at 11:18 am

    Thanks for the memory! I haven’t been to a drive-in for more than 20 years :(

    Reply
    • 2. Candy Professor  |  July 15, 2010 at 12:20 pm

      Thanks for your comment; I think we definitely need to bring back the drive-in!

      Reply
  • 3. Leona  |  July 30, 2010 at 2:47 am

    Oh, the drive-in. Yes, so many memories of scratchy speakers, foggy windows and scary movies. I remember the silly song “Let’s go out to the Snnnaaack Bar!”

    Hope you are well, Professor!

    Reply
    • 4. Candy Professor  |  August 3, 2010 at 8:45 pm

      That was a sad day when they tore the last one down by my house. Thanks for the read!

      Reply
  • [...] Intermission: Candy is Delicious Food [...]

    Reply

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Candy: A Century of Panic and Pleasure

Welcome to Candy Professor

Candy in American Culture What is it about candy? Here you'll find the forgotten, the strange, the curious, the surprising. Our candy story, one post at a time.

Samira Kawash, PhD
Professor Emerita,
Rutgers University

(C) Samira Kawash

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