Licky Sticky Hats
You recognize this candy, I’m sure. Mexican Hats.
But when it was first introduced by Henry Heide in 1926, it had a different name: Wetem and Wearem.
Why change the name? I’m guessing it’s because the “wetem and wearem” campaign seemed a wee bit unhygienic. In the 1920s state health departments were busy examining candy for purity and hygiene, and while the candy was usually pretty good, the problem seemed to come with what kids were doing with the candy before they put it in their mouths. Heath inspectors were especially harsh with manufacturers of “double use” candy, candy in form of toys and novelties that was designed for play. Wetem and Wearem seemed to encourage the worst kind of germy fun: licking, sticky, falling to the ground, licking and sticking again, and then pop that germy dirty gob in your mouth and begin again.
Kids were likely keep up the same thing whether they were called Wetem and Wearem or Mexican Hats or anything else. But at least “Mexican Hats” kept Heide on the good side of the Health Department.
As for the new name “Mexican Hats,” I decline to speculate. The name seems innocuous enough today, and I suspect that most candy eaters like me assume it refers to the shape of the candy only. Of course, in the 1930s it is likely that it had a strong (and negative) stereotypical connotation. But rather than attempt to flesh that out, I think I will leave the distasteful and shameful prejudices of the 1930s in the 1930s.
How do these candies taste? About like you’d expect for a candy that spends more time on your forehead than in your mouth. They’re gummy and sticky, like Swedish Fish but gluier. Dental restorations be forewarned. If you’re looking for good eatin’, look elsewhere.
Related Post: Toy Novelties: Long After the Candy is Forgotten