What will the world taste like tomorrow? Candy, methinks…
Norda International can make anything taste like anything else. And if this 1970s era ad is to be believed, what everything will taste like tomorrow is candy. Which, when you think about it, makes total sense.
This ad is featured in Bee Wilson’s Swindled: The Dark History of Food Fraud, From Poisoned Candy to Counterfeit Coffee (2008). It’s a terrific book and I highly recommend it to anyone interested in fake food.
Book writing is cruising along, so apologies if you’re not getting your regular Candy Professor fix. I’m working on a chapter on candy adulteration and “poison candy” right now. Wilson has been by my side for weeks, along with a few other more “academic” histories of the Pure Food movement. By the way, about that poison candy? File it under “urban legend.”