What will the world taste like tomorrow? Candy, methinks…
December 2, 2011 at 9:17 am 1 comment
Norda International can make anything taste like anything else. And if this 1970s era ad is to be believed, what everything will taste like tomorrow is candy. Which, when you think about it, makes total sense.
This ad is featured in Bee Wilson’s Swindled: The Dark History of Food Fraud, From Poisoned Candy to Counterfeit Coffee (2008). It’s a terrific book and I highly recommend it to anyone interested in fake food.
Book writing is cruising along, so apologies if you’re not getting your regular Candy Professor fix. I’m working on a chapter on candy adulteration and “poison candy” right now. Wilson has been by my side for weeks, along with a few other more “academic” histories of the Pure Food movement. By the way, about that poison candy? File it under “urban legend.”
Entry filed under: Ingredients. Tags: artificial flavor, fake food.
1.
Scooter | December 2, 2011 at 11:46 am
Hi Candy Prof.
I was just reading some food industry info and it mentioned that one bright spot on the retail map is candy stores. They postulate that In These Tough Economic Times (ITTET), people want to treat themselves to something that makes them feel good. Candy being more affordable (than bourbon) for the recently underemployed, many seem to head to the candy shop.
So, since TTET looks like it might be the new normal, perhaps you’re right, candy is the food of the future.