This just in:
“Scientists have discovered a brain area that helps control your desire to eat sweet, hyper-palatable foods like chocolate.” read the story over at LA Times: “Craving chocolate? Activity in certain brain area might be why.”
Researchers at the University of Michigan discovered that when you chemically poke a rat in this particular brain spot, the rat eats twice as many M&Ms as rats that are just minding their business and eating M&Ms as Nature intended.
This research has obvious implications for humans, at least those with brains similar to rats. When traditional methods of craving control fail, we can turn to our nearest brain surgeon to delicately remove this chocolate-craving region.
Or, we can just eat another chocolate bar.
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