Oreos Save the Environment

September 10, 2013 at 5:35 pm 1 comment

Oreo cookies are going “Eco.” At least, that’s the way Mondelez is spinning their most recent patent application for a new process to give Oreos their dark chocolately color.

According to a report in Confectionery News, 

“Mondelez has filed a patent for a method to give black cocoa powder its rich color using fewer environmentally damaging chemicals and no iron salts.”

Sounds pretty good, right? But here’s the kicker: this process also evidently results in an even more intensely colored black cocoa. In the patent application, Mondelez suggests the new process will mean Oreos can be made with “significantly less cocoa powder.” Sounds like the “Eco-Oreo” is really a “cheapo Oreo.”

Kind of reminds me of the last time I showered in a hotel. How much better it made me feel to re-use my towel, knowing it would help Marriott save the planet.

Entry filed under: Uncategorized. Tags: .

“Candy” featured in Bookforum Hostess before Twinkies

1 Comment Add your own

  • 1. Edna  |  October 9, 2013 at 5:03 am

    Nice PR try though! :)

    Reply

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Candy: A Century of Panic and Pleasure

Welcome to Candy Professor

Candy in American Culture What is it about candy? Here you'll find the forgotten, the strange, the curious, the surprising. Our candy story, one post at a time.

Samira Kawash, PhD
Professor Emerita,
Rutgers University

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