Beer and Candy II

September 16, 2009 at 1:17 pm Leave a comment

Schlitz Candy?

The best story about candy and prohibition is the tale of Leonard Schlitz. He came from a beer family. His uncle was Joseph Schlitz, the founder of the Schlitz brewery in Milwaukee, Wisconsin. And he got his start in beer, traveling the country as a Schlitz sales representative.

As he traveled the western states, he noticed something: people were drinking less beer. And they were eating more candy. A lightbulb went off. The future, Schlitz saw, was in candy.

Schlitz quit the brewery and struck out on his own. He took his capital and his experience and his connections and put it all into candy making.

What became of his candy factory we don’t know, but we have to wonder whether he ever experimented with beer-flavored lollipops.

Source: “From Beer to Candy,” International Confectioner Nov. 1915: 40.

Related Posts:

  • Beer and Candy I
  • Beer and Candy III
  • Entry filed under: 1890 to WW I. Tags: , , , , .

    Beer and Candy I Poets and Candymakers: Louis Untermeyer

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    Candy: A Century of Panic and Pleasure

    Welcome to Candy Professor

    Candy in American Culture What is it about candy? Here you'll find the forgotten, the strange, the curious, the surprising. Our candy story, one post at a time.

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