Candy Discovers Television, 1950

October 21, 2009 at 5:03 pm 1 comment

In 1950, candy woke up to a whole new realm of candy selling and candy eating possibilities: television.

Watching TV

5 million television sets were in use in 1950, with another million expected to be added by years end. In the days of “family viewing,” that meant 15-20 million Americans gathered around the black and white hearth.

But what really caught the candy industry’s eye was this: families gathered around the television were eating candy. Lots of it.

TV was a perfect candy eating opportunity. TV created “a concentrated attentive audience, in a relaxed pleasure seeking mood. An audience that should be receptive to eating candy.”

Marketing professionals had some advice for exploiting this new opportunity. Henceforth, candy manufacturers would

1. sell the consumer on the idea of eating candy while watching television.

2. create special television candies and packages

3. investigate the potentials of television as an advertising medium for candy.

The observations of a reporter for Candy Industry proved prophetic:

As a new confectionery outlet it is still in infancy, if not the incubating stage. But it has taken root, and if properly developed, it may well have a terrific impact on the candy business in the months and years to come.

Source: “Television Opens New Candy Market.” (p 1, 31) Candy Industry 25 April 1950, 1, 31.

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