Creed for Candy
November 2, 2009 at 7:14 am
As you contemplate the vast glittering expanse of your Halloween booty, I offer you this little meditation on the loveliness of candy:
Candy adds to the sunshine of the world as well as to the nutrition of the world.
Candy is a symbol of fun to the child, sentiment to the adult, pleasure to old age.
Candy knows no social barriers, it is for the rich or poor, young or old, man or woman, no matter the race or religion or rank.
Candy is available to everyone, priced for everyone, with a choice for everyone.
Candy is delicious food.
Enjoy some every day!
–1948 Council on Candy, National Confectioners Association
A little background information: The Council on Candy as Essential Food in the War Effort was organized by the National Confectioners Association in 1942 in response to the sugar rationing program. The Council on Candy was charged with persuading the government, the military, and the general population that candy was an essential food item, and therefore that candy manufacturers should continue to have access to sugar supplies. The “Creed for Candy” was reproduced and republished in magazine advertisements and shop placards as part of an ambitious advertising and education campaign in the 1940s aimed at securing a place for candy in American hearts and at American tables.
Entry filed under: Candy Nostalgia, Marketing. Tags: candy, happiness, love.