Candy Professor

Intermission: Candy is Delicious Food

July 13, 2010 at 12:20 pm 5 comments

Feeling peckish between features at the drive-in? Head out to the snack bar!

This intermission short, circa 1950, reminds hungry patrons that “Candy is Delicious Food. Eat Some Every Day.” Which just happens to be a slogan that the National Confectioners Association came up with as early as the 1920s to promote candy eating.

For those of you under 30, a “drive-in” is an outdoor movie theater. You pull up your car to a pole that has a speaker on a long wire. You can hang the speaker off your window. In the waning days of drive-ins back in the 1980s, the sound was broadcast over FM radio. But the scratchy, tinny mono-phone sound of the window speaker is key for the full effect. Plus the steamed up windows.

Some of my best child hood memories are of piling all us kids into the station wagon in our pajamas and heading to the drive in, where we would play in the jungle gym until dark, then settle in to fall asleep while the movie played. I think this worked pretty well for my mom, too.

If you’re nostalgic for the full drive-in experience, or want to try it for the first time, head to Wisconsin this summer. The Hi-Way 18 Outdoor Theater just outside Jefferson has the real old-time deal, window speakers and all. Hi-Way 18 is going for the full nostalgia effect with a program of vintage intermission shorts including “Candy is Delicioius Food.” The ads are old, but the films are new releases. Now Playing: Despicable Me and Toy Story 3. Perfect movies to enjoy in your car on a hot summer night while you’re eating some delicious candy food.

Here’s the Hi-Way 18 lot during the daylight hours (from www.highway18.com).

Thanks to Beth Wheelock at GazetteXtra.com for breaking this candy story!

Entry filed under: Candy as Food, Candy Nostalgia, Marketing, News Briefs. Tags: drive-in, intermission, movies, NCA.