A Sucker? or a SCOUT Sucker?

July 21, 2010 at 12:48 pm Leave a comment

When I say lollipop, what comes to mind? Dum Dum? Tootsie Pop?

Well, if it were 1920, you’d probably think first of the Scout Sucker.

Back in the early 1900s, there were suckers, sure. And every candy shop, no matter what other sorts of candy they sold, was sure to sell lots of suckers. But there was nothing distinctive about them. They were all more or less alike, no package or wrapper or brand to distinguish one from another. And a kid would just say “give me a sucker” and get whatever kind the shop happened to sell.

Scout Sucker was the first one to come in a special box with a special wrapper, and an ambitious advertising campaign to back it up. So instead of asking for suckers, kids started asking for Scout Suckers.

The man behind Scout Suckers was named H.W. Faulkner. In 1912, he was a scrappy 15  year old scrubbing out tubs in an ice cream parlor. But he had big dreams, and the way to riches was paved with candy. He got a bit of capital together, and by 1917 had his own little manufacture going in a basement. Faulkner knew from the start that it was all about branding and advertising. Of his first $900 investment, he put 20 percent into advertising. His business strategy was a success. Faulkner Candy grew and grew; by 1920 Faulkner had moved to a huge new factory in Mount Vernon, Illinois and was churning out millions of Scout Suckers. Faulkner was all of 23 years old.

The factory was a model of modern manufacturing efficiencies. As you can see in the picture, it was built next to the rail road line and boasted its own side track. This meant that supplies could be shipped directly by rail car; corn syrup arrived in tanks and was piped into the basement, saving on the costs of unloading barrels. The corn syrup and other ingredients would be pumped to the top floor, where manufacture began, the goods being drawn ever downward by gravity until they would arrive in their final boxes at the bottom floor, flying out the chute and into customers’ waiting mouths.

By the way, Americans didn’t used to call them “lollipops.” That’s an old word with a more general meaning, usually given as “sweetmeat.” The word was frequently used to denote something trifling and enjoyable; “Mrs. Lollipop” and “King Lollipop” were frequent characters in children’s stories of the nineteenth century, and “Lollipop” was also the name of an early 1900s literary magazine. In the early 1900s, Americans typically called candy on a stick an “all-day sucker” which soon was shortened to “sucker” simple.  Notwithstanding the adorable Shirley Temple warbling about the “Good Ship Lollipop” in 1934, here in the U.S. the word “lollipop” to mean exclusively candy on a stick does not seem to have been universally accepted until the 1940s. But then, “On the Good Ship Sucker” wouldn’t have been quite so catchy.

P. W. Hanna, “Men and Methods: H.W. Faulkner” System, the  Magazine for  Business, March 1922 286-87, 310. Scout Sucker and factory images from Faulkner advertising in Confectioners Journal, February 1920.

Entry filed under: 1890 to WW I, Children and Candy, Heroes and Personalities, Marketing. Tags: , , , , .

Suckers: From Candy Sticks to Candy on a Stick Dogs Like Them Too (Lollipops, that is)

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Candy: A Century of Panic and Pleasure

Welcome to Candy Professor

Candy in American Culture What is it about candy? Here you'll find the forgotten, the strange, the curious, the surprising. Our candy story, one post at a time.

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