Dr. Pepper Ten–Seriously?
It launched on Monday: a new line of Dr. Pepper soda, with 10 calories per can.
It’s called Dr. Pepper Ten, and its NOT FOR WOMEN.
This is where marketing has taken us, people. A “manly” diet soda that surrounds itself with monster trucks and beefy plaid-clad pecs. The can looks like a bullet. Suck it up guys! 10 calories! That’s real stuff!
Manly man voice over: “Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda. You can keep the romantic comedies and lady drinks. We’re good.”
Over on Facebook, they won’t even let women onto their special man page.
Ten has real calories and 2 grams of real sugar, manly virile stuff. That regular Diet Dr. Pepper, with zero calories, is just so femmy, so frilly, so embarassing for a calorie-counting sort of guy.
Unfortunately, I can’t put the video of the commercial here, because everybody who has tried to upload it has been slammed by Dr. Pepper Snapple Group for copyright infringement. Which is kind of a funny way to get the word out. Especially when the whole point of the campaign is to create social “buzz” and controversy (what! no women!)
How long do you think this product will last? I of course immediately think of another “not for women” line: Yorkie Chocolate Bar. Or, as we call it in my candy-discriminating household, Yukkie. After spitting it out, I concluded that it is not for women because women are too smart to eat such bad candy. As for Dr. Pepper Ten, well, I guess they’ll try anything.
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