Dr. Pepper Ten Update: There’s More A-Comin’…

December 2, 2011 at 7:37 pm 3 comments

This hot of the presses (courtesy WSJ.com):

After promising early results from Dr Pepper Ten, a low-calorie version of its flagship soda, Dr Pepper Snapple is giving the same treatment to five of its other sodas…. Starting as early as January, the company will start testing 7 Up Ten, Sunkist Ten, A&W Ten and Canada Dry Ten in Columbus, Ohio, Des Moines, Iowa, and central Pennsylvania. It will also test RC Ten, a cola, in Chicago, Evansville, Ind., and Des Moines.

As we chroncled in these pages a few weeks ago, Ten is NOT FOR CHICKS! So what about all these other perfect Tens, I wonder?

The real story isn’t getting diet soda into men so much as getting HFCS into diet soda. Evidently, the company’s proprietary blend of non-nutritive sweetener and HFCS makes the calories go away while keeping the “real soda” flavor. I guess we’ll all be Tens soon…

By the way, if any beverage executives are listening, I’ll tell you what I’d really go for: a low or no calorie drink that wasn’t so sweet! I don’t like the extra sugar of sweet drinks, so I prefer the diet sort (I save my sugar quota for real candy). But why should I have to choose between the sweet-bomb of Diet Snapple Iced Tea and the mouth-puckering virtue of the totally unsweetened stuff? I don’t want sugar, just a little sweetness, just a pinch…


Entry filed under: Current Candy News. Tags: , , .

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3 Comments Add your own

  • 1. jillian  |  December 3, 2011 at 7:28 pm

    Oh man, I would so go for that. There are a few less-sweet sodas out there with interesting flavors for grown-ups, but they are sort of “artisanal” — with the price tag and the limited distribution to match. I would love to see something like Sprite but not as sweet.

  • 2. Beth  |  December 5, 2011 at 8:14 am

    I’ve always preferred Diet Dr Pepper to the real thing. To my palate it’s the most “true to the real thing” tasting of the diet drinks. (My husband likes it too.)

    But I agree, in general I prefer the diet drinks just because they aren’t so syrupy sweet.

  • 3. woofthisway  |  September 5, 2012 at 6:35 pm

    I have been hoping for something of that sort for awhile now and when the soda stream starting making its appearance I decided to start making homemade sodas with fresh fruits and berries from my garden (no artificial ingredients!). Not only can you control the sweetness but the flavors are unbelievable when you make them yourself and I would assume there would be less calories plus it’s a healthier way to drink soda.


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Candy: A Century of Panic and Pleasure

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Candy in American Culture What is it about candy? Here you'll find the forgotten, the strange, the curious, the surprising. Our candy story, one post at a time.

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