Oreos Save the Environment
September 10, 2013 at 5:35 pm 1 comment
Oreo cookies are going “Eco.” At least, that’s the way Mondelez is spinning their most recent patent application for a new process to give Oreos their dark chocolately color.
According to a report in Confectionery News,
“Mondelez has filed a patent for a method to give black cocoa powder its rich color using fewer environmentally damaging chemicals and no iron salts.”
Sounds pretty good, right? But here’s the kicker: this process also evidently results in an even more intensely colored black cocoa. In the patent application, Mondelez suggests the new process will mean Oreos can be made with “significantly less cocoa powder.” Sounds like the “Eco-Oreo” is really a “cheapo Oreo.”
Kind of reminds me of the last time I showered in a hotel. How much better it made me feel to re-use my towel, knowing it would help Marriott save the planet.
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1.
Edna | October 9, 2013 at 5:03 am
Nice PR try though!🙂