Fermented Sugar by Any Other Name
Perhaps you are aware of the tiny war being waged on the “ingredients” panel of your average processed food. The law requires that ingredients be listed. But every food processor knows that more and more consumers are wary of the multi-syllabic mystery chemicals that make possible the magic of modern food. So the food industry is very interested in what grad-student types call “semantics”: how things get named.
Controversies over naming go all the way back to the dawn of processed foods. One of the first had to do with a corn derivative that was having an image problem. The common name was “glucose,” but food reformers’ attacks had made consumers suspicious of an additive reputed to be concocted of arsenic, saw dust, and glue. So the corn industry came up with a much nicer sounding name: corn syrup.
I thought of this when I read about a new additive known to the trade as Verdad Power F80, a preparation developed by Dutch company Carbion Purac that is designed “preserve the freshness and flavor of a variety of fresh and ready-to-eat foods, including sauces, salads and bread.” No stranger to the label wars, Carbion Purac assures its customers that this additive can legally be named on ingredients lists by a much more benign title: fermented sugar.
Carbion Purac claims the additive is “natural” and the product of “minimal processing.” Something about “the latest in fermentation and spray-drying technology.” I don’t know what that means. But I do know what this means: “With Verdad Power F80 we …. can now offer food processors a greater choice of label-friendly ingredients.”
Maybe I’m being too curmudgeonly. Verdad Power F80 does seem to be less of a chemistry experiment than many other additives. So isn’t that a good thing? I’m not sure. Does a dose of “all-natural” preservatives really make it that much better to chow down on Twinkies and PopTarts?