Posts tagged ‘beefy guys’

Dr. Pepper Ten Update: There’s More A-Comin’…

This hot of the presses (courtesy WSJ.com):

After promising early results from Dr Pepper Ten, a low-calorie version of its flagship soda, Dr Pepper Snapple is giving the same treatment to five of its other sodas…. Starting as early as January, the company will start testing 7 Up Ten, Sunkist Ten, A&W Ten and Canada Dry Ten in Columbus, Ohio, Des Moines, Iowa, and central Pennsylvania. It will also test RC Ten, a cola, in Chicago, Evansville, Ind., and Des Moines.

As we chroncled in these pages a few weeks ago, Ten is NOT FOR CHICKS! So what about all these other perfect Tens, I wonder?

The real story isn’t getting diet soda into men so much as getting HFCS into diet soda. Evidently, the company’s proprietary blend of non-nutritive sweetener and HFCS makes the calories go away while keeping the “real soda” flavor. I guess we’ll all be Tens soon…

By the way, if any beverage executives are listening, I’ll tell you what I’d really go for: a low or no calorie drink that wasn’t so sweet! I don’t like the extra sugar of sweet drinks, so I prefer the diet sort (I save my sugar quota for real candy). But why should I have to choose between the sweet-bomb of Diet Snapple Iced Tea and the mouth-puckering virtue of the totally unsweetened stuff? I don’t want sugar, just a little sweetness, just a pinch…

 

December 2, 2011 at 7:37 pm 3 comments


Candy: A Century of Panic and Pleasure

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Candy in American Culture What is it about candy? Here you'll find the forgotten, the strange, the curious, the surprising. Our candy story, one post at a time.

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